Dewar’s White Label New Bottle

Dewar’s introduced a new bottle design for their top selling White Label brand scotch and requested a interesting way to engage users. We only had a bottle to work with and that’s what we did

First off, we commissioned a hi-res 3D rendering of the real life bottle. Two frames for each degree of rotation. We had a total of 720 frames…

dewars-bottle3d

We built a microsite which would reveal the new bottle one frame at a time. Users would be required to answer a few questions regarding Dewar’s heritage and culture in order to “unlock” more degrees of rotation. The answers of course to all our questions would lie within a few existing videos the client had provided.

 

Dewars-Site-01

 

As users unlocked more degrees of rotation, they would also get more information regarding Dewar’s White Label, but also some new features of the bottle like the Unique Traceable Code…

 

Dewars-Site-02

Mobile Reveal

Although the reveal site was built to work on every device as a responsive site, we went a little further. At the time, Dewar’s Greece also had a fresh new Instagram account and we thought we could seize the opportunity to build a following. We posted partial photos of the bottle to the account, in sync with how much of the bottle was being revealed on the site. All the photos worked as a puzzle grid, which in the end revealed the new bottle.

 

Dewars-Mobile

 

Disclaimer: This campaign was created while working for Tribal Worldwide Athens. This project was aired in April 2014.

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